I am okay with KFC’s Double Down burger. I mean, I haven’t actually tried it so I have no idea if it’s any good flavour-wise and such, but in terms of the weird moral panic that has ensued since the announcement of the burger’s arrival in NZ… I mean seriously. COME ON. It’s a novelty burger, not a lethal overdose of heroin.
All the health professionals I’ve seen interviewed seem unnecessarily up-in-arms about the arrival of the Double Down. It’s as if they think people are going to eat this thing every night for dinner. In reality, most people will probably try it once or twice and that will be the end of it.
It’s not like anyone accidentally fell under the impression that the burger is healthy, so we really don’t need someone’s Mum who works in nutrition to go on the news and tell us the Double Down has a high fat content. No shit lady.
Do these folks think that because there’s a new unhealthy food option available (even if only for a limited time) that everyone is suddenly going to drop their couscous and head for KFC? Well, maybe just once…
I’m going to try the Double Down at some stage, just to piss off the lady who told me not to. Well done KFC, excellent PR there, you totally sucked me in to your delicious eleven-secret-herbs-and-spices trap and as a PR professional myself, I salute you for it.